High-tech market research firm In-Stat reports that VoIP business subscribers are ‘highly satisfied’ with their VoIP services and would really be glad to recommend it to not only business associates but friends and relatives as well.
Cost savings on long distance calling remains the top motivating factor in choosing VoIP. However, subscribers also find value in the features and functions provided by VoIP once they begin to get used to the service.
VoIP business subscribers are highly satisfied with their VoIP services and would readily recommend it to business associates, as well as friends and family, reports In-Stat. While long distance cost savings continues to be the primary motivating factor in choosing VoIP, subscribers also find value in the technology’s features and functionality once they begin to experience the service.
In-Stat report - ‘Satisfaction and Savings: A Business VoIP End-User Analysis’ found the following in its survey conducted in November last year:
1. Business users use residential services and personal VoIP accounts. No service provider dominates in this space, but business end-users have been attracted to service providers that concentrate on the residential market.
2. VoIP remains disruptive, but displacement of additional secondary voice lines and long distance charges on existing wire line services are most significantly impacted by the usage patterns found in In-Stat’s analysis than displacement of primary voice lines.
3. VoIP end-users quickly become savvy users of the features and functionalities that allow cost savings and increased control over communications.
4. SOHO and small business customers use the broad range of features and functionality available with their VoIP service more than their mid-sized and enterprise counterparts.
This report apart from surveying customer use and satisfaction levels of business VoIP users also provides insight into customers’ decisions to purchase VoIP and their satisfaction with voice quality and the installation process.
Whether this survey results holds true for all or a substantial majority of VoIP subscribers across operators is something that I would find it a little difficult to digest at this moment. However, the signs are all there that VoIP is going to be the norm for tomorrow’s telephony .
Via: CRM Today
