blogpluse_28

Based on Nielsen BuzzMetric’s blogpluse system, the system comprehensively used to measure the popularity of a tag, keywords or URL appeared in the blogs, Skype gains equally popularity to that of American socialite Paris Hilton in the blogosphere.

Skype was positioned in 0.015 to 0.20 percent of blogs in October 2004. It moved to 0.45 range in March last year. Now it is in the .07 to .08 range. It is double increase in the last 18 months with frequent spikes over .09 percent. Where as Paris Hilton is in the .075 range.

Others: Harry Potter (.2), iPod (.5), election (.65), Iraq (.7) and sex (1.4%). The new blogging service Vox is constant at .1 after launching its preview in August; Coke (.225, including all uses of the term) and Pepsi (.1).

SkypeJournal has the full coverage.